Today, the ability to competently work with information, build effective communication with all target groups, manage reputation risks is an integral part of the activities of any company. This program is focused on advanced training of specialists in the field of communication management and public relations and is aimed at mastering the most effective tools and methods in the field of communications management.
Famous experts, specialists and heads of the largest Russian and foreign companies share their unique experience,
Within the framework of the program, students study the full range of integrated marketing communications, the current state of the market of communication services in Russia and abroad, strategies and technologies for the formation of intangible assets (loyalty, commitment, image, reputation), crisis management, communications with key audiences, in particular, with state authorities, investors, clients, journalists, etc.
Disciplines: Advertising Theory and Practice, PR Theory and Practice, New Information Technologies, Project Management, Brandmanagement, PR Activities in International Corporations, Sociological Research, etc.
In addition to full-time professors, some of the disciplines are taught by visiting practitioners: well-known experts in the field of communication management, branding, PR.
Students undergo practical training in communication agencies and strategic communications departments in Russian and foreign business structures, which allows them to study all business processes from within and acquire a unique experience.
Graduates can work as PR-managers, advertising managers, account-managers, marketing-managers, brand managers, press secretaries, heads of the strategic communications department (public relations department, marketing and business development department), project managers, heads of sections / departments in a communication agency.